2008 AAMA MEMBER SPECIAL ADVERTISING PROGRAM

 

The AAMA, in cooperation with International Bowling Industry Magazine, has created this special advertising program to support and enhance your marketing efforts within the bowling industry. The AAMA has arranged for your company to qualify for a generous advertising discount structure in the pages of IBI – the leading business publication serving the bowling industry and the first reading choice for the proprietors who account for virtually every dollar that is spent by the bowling trade. With a monthly distribution of 10,000+ copies, IBI has more circulation, more readership, more industry credibility, more advertising and more sales impact than any other bowling business publication.

 

As an advertiser, International Bowling Industry magazine will give your company Total Market Coverage.

 

By allowing AAMA member companies to benefit from the collective ad activity of all of the association members, your company can now reach every bowling prospect with great speed and efficiency and do it at a cost far lower than your firm’s individual ad schedule would likely allow you to reach.

 

***NEW ADVERTISER OFFER***

BUY 3 consecutive months get

the 4^th for FREE!

(Offer expires April 15^th, 2008)

 

AAMA Special Advertising Rate Structure
Ad Size	Regular Price	AAMA Discount Price	Savings
Full Page 4color	$3,175.00	$2,222.50	$952.50 - 30% Discount!
2/3 Page 4color	$2,675.00	$1,872.50	$802.50 - 30% Discount!
1/2 Page 4color	$2,270.00	$1,702.50	$567.50 - 25% Discount!
1/3 Page 4color	$2,065.00	$1,548.75	$516.25 - 25% Discount

 

These advertising rates, which are equivalent to IBI’s 36-time annual frequency level, are yours from your first insertion and a 40% color charge discount, (reflected in cost above.)

 

Please note: the June issue of International Bowling Industry is their show issue distributed at Bowl Expo (June 25^th and 26th) – the largest bowling trade event in the country. This issue will be the 4^th year for this special AAMA program and represents an excellent launching point for your ad schedule. The advertising reservation closing date for this special issue is May 6^th.

 

(For those who choose to advertise via the IBI Classified Advertising section, the rate per column inch of ad space is $68.00 and your ad can be run (or created) in virtually any size.)

 

This message has enclosed with it the International Bowling Industry 2008 Media Profile and Rates piece which includes technical specifications, closing dates, editorial calendar, circulation information — even some research about the scope of the bowling industry. (72 million U.S. bowlers each year — the largest indoor sport in the country.) We believe that you’ll find the Media Profile to be valuable, interesting and easy to use.

 

For further information, to receive sample copies of IBI, for assistance in selecting the 2008 issues most appropriate for you, for creative support in producing your ad or to reserve advertising space, please contact Ron Burrus at International Bowling Industry magazine (818-789-2695). And be sure to mention that you are calling regarding this special AAMA/IBI advertising package (the association will verify your membership).